Marketing spends money, but nobody can say what it brings
Several contractors, several reports, no single picture of revenue.
One person who owns the numbers and links every channel to sales.
Fractional CMO Services for Clinics, Med Spas, Online Education and High-Ticket Services
Senior marketing leadership part-time — strategy, budget, team and contractors, managed through revenue
You get a marketing director who owns the numbers and answers for the result, without the cost of a full-time executive.
- From $2,000/mo fractional CMO, price agreed by the scope of work
- 2× revenue growth at an aesthetic medicine clinic in 2023–2026
- +96% monthly revenue for an online school in two years
- 400%+ ROMI on funnels for a top-1% online education project
What does a fractional CMO do?
A fractional CMO is an experienced chief marketing officer who works with your company part-time — usually a few hours to two days a week — and owns the marketing function: strategy, budget, analytics, the team and the contractors.
Unlike a consultant, a fractional CMO does not hand over recommendations and leave. Unlike an agency, they do not sell channels. They answer for business results — revenue, cost of acquisition and return on marketing spend.
When a business needs a fractional CMO
You have outgrown a marketing manager, but a full-time CMO is too early
You need strategy and leadership, not another pair of hands.
Executive-level decisions at a fraction of a full-time salary.
Growth has stalled and more ad spend no longer helps
The constraint is usually in the offer, pricing, retention or capacity — not in the ad account.
A growth plan built on the business economics, not on channels.
What our fractional CMO services cover
Strategy and positioning
Who you sell to, why they choose you and what you promise — based on customer interviews and data.
Budget and channel mix
Where to invest, where to cut and how much each channel should return.
Team and contractors
Hiring, briefs and KPIs for in-house staff and agencies, managed on your behalf.
Analytics and owner dashboard
End-to-end analytics from ad click to payment and a dashboard you can read in five minutes.
Retention and repeat revenue
CRM segments, reactivation and loyalty — often the cheapest growth a clinic or school has.
AI search visibility
Content and structure that help your business appear in Google AI answers, ChatGPT and other assistants.
Fractional CMO vs marketing agency vs full-time CMO
Fractional CMO
Owns strategy, budget and results; manages your team and agencies.
Part-time, from $2,000 per month.
Best when marketing needs leadership but not a full-time executive.
Marketing agency
Executes specific channels — ads, SEO, social — and reports on its own work.
Often $3,000–7,500 per month for several channels in the US.
Best when strategy is clear and you need hands.
Full-time CMO
Leads marketing full-time and builds a large team.
Often $220,000+ a year in salary, plus benefits and months of hiring.
Best for companies with a large marketing team and budget.
Fractional CMO for healthcare, dental practices and education
Industry experience matters: a fractional CMO who knows your niche skips months of learning.
Clinics and medical practices
Fractional CMO for healthcare: demand by service line, booking rates, patient retention and medical advertising rules.
Dental practices
Fractional CMO for dentists: high-value treatments, new patient flow and recall programs.
Med spas and aesthetic clinics
Treatment mix, seasonality, pricing and repeat visits.
Online education
Launches, webinars, funnels and enrollment economics.
High-ticket services
Long sales cycles, lead quality and the link between marketing and sales.
Multi-location businesses
Budgets and reporting by location, new location launches.
How much does a fractional CMO cost?
My fractional CMO services start at $2,000 per month. The price is agreed individually and depends on the scope:
- Time — from a few hours a month of advisory to about two days a week embedded in the team.
- Responsibilities — strategy only, or also budget, team, contractors, analytics and launches.
- Business size — the number of service lines, locations and marketing channels.
For reference, US fractional CMOs typically charge $5,000–25,000 per month or $200–500 per hour. Every engagement starts with a free strategy call and a written proposal with a fixed monthly fee.
Fractional CMO pricing and engagement options
All options start with a 2–3 week diagnostic. After the first 3 months — month-to-month with 30 days’ notice.
Advisory
When it fits
You have a marketing team and need senior guidance and accountability.
Monthly strategy session, review of plans, budgets and reports, async support between sessions.
Core
When it fits
You need someone to lead marketing and the contractors week to week.
Weekly calls, channel and budget management, contractor oversight, KPIs and an owner dashboard.
Embedded
When it fits
Marketing is a growth priority and needs a leader inside the team.
Everything in Core plus hiring, team building, product and pricing input, and launches of new lines.
Your first 90 days with a fractional CMO
-
Diagnostics
Revenue, demand, CRM data, channels, team and contractors.
OutcomeA map of where the business loses money or leaves it on the table.
-
Foundation
Segments, reasons for choice, competitors, offer and pricing.
OutcomeClarity on who we sell to and why this offer should win.
-
Control
Analytics, unit economics and an owner dashboard.
OutcomeYou see what marketing costs and what it returns.
-
Growth system
Priorities by month, budgets and owners for every task.
OutcomeA plan the team executes — and I answer for.
Results as a marketing director
Aesthetic medicine clinic
Revenue more than doubled
Revenue grew more than 2× in 2023–2026.
Over 2 years, total inquiries grew by 151.7% and qualified inquiries by 169.3% — growth came from quality, not just volume.
Online education for preschoolers
+96% monthly revenue
Monthly revenue from first payments almost doubled in 2021–2023.
Website conversion rose from 9% to 17%; a B2B line launched from scratch.
Psychology online project (top 1% on GetCourse, NDA)
+60% and +101% year over year
4 funnels with ROMI above 400%, up to 1200% at peak.
Entry into a new market — Kyrgyzstan.
Fractional CMO FAQ
How much does a fractional CMO cost?
My fractional CMO services start at $2,000 per month. The final fee is agreed individually and depends on time commitment, responsibilities and the size of the business.
What is the difference between a fractional CMO and a marketing consultant?
A consultant gives recommendations; a fractional CMO owns their execution — budget, team, contractors and results.
Fractional CMO vs interim CMO — what is the difference?
An interim CMO usually fills a full-time gap for a few months. A fractional CMO works part-time on an ongoing basis, often with several companies at once.
How many hours does a fractional CMO work?
From a few hours a month in an advisory format to about two days a week when embedded in the team. The scope is fixed in the proposal.
What about time zones?
I am based in Kazakhstan (UTC+5). Calls are scheduled in your morning, and async work happens overnight — you start the day with updates.
Do you work only with healthcare?
My strongest experience is in private and aesthetic medicine, online education and high-ticket services. Brands I have worked with include EMC, SM-Clinic, Bubnovsky Centers and SkillFactory.
Can you work with our existing marketing team or agency?
Yes — that is the usual setup. I set priorities, KPIs and budgets, and your team and agencies execute. If someone is missing, I help hire them.
How do you measure the success of a fractional CMO?
By business metrics agreed at the start: revenue from marketing, cost per acquired customer, return on marketing spend and repeat revenue — reconciled with your CRM and accounting, not ad dashboards.
How long does a fractional CMO engagement last?
Usually 6–12 months or longer. The first 3 months are a commitment; after that it is month-to-month with 30 days’ notice.
Want to see where your next growth will come from?
Book a free strategy call: we will look at your numbers, your marketing and where growth is most likely to come from.
Yaroslav Kirichenko Chief Marketing Officer