Ads get cheap leads, but few of them book
Cheap lead-form leads often turn out to be people who never pick up the phone.
Campaigns optimized for qualified inquiries and sales, not for the cheapest form fill.
Facebook Ads Management for Clinics, Med Spas and Online Schools
Facebook and Instagram ads that fill your calendar, not just your follower count
Meta ads management with Pixel and Conversions API tracking, weekly creative testing and reporting in booked appointments and paid enrollments.
- From $500/mo Facebook and Instagram ads management, priced by service lines and budget
- 1,857 webinar registrations in 5 days for an online school
- 2,432 direct-message inquiries in one month
- Since 2019 running social ads, from targeting specialist to CMO
What Facebook ads management includes
Facebook ads management is running paid campaigns on Facebook and Instagram through Meta Ads Manager: tracking setup, audiences, creatives, testing and budget control.
For clinics, med spas and online schools the goal is not the cheapest lead but a booked appointment or a paid enrollment. So campaigns are optimized on events from your funnel — inquiry, booking, payment — sent through the Meta Pixel and the Conversions API.
When you need Facebook and Instagram ads management
Results drop as soon as the first creatives burn out
Social ads need a steady flow of new angles, hooks and formats.
A testing system: new creatives every week, winners scaled, losers cut fast.
You cannot see what Meta ads add to revenue
Pixel data alone over- or under-counts results.
Pixel and Conversions API set up, with sales reconciled against your CRM.
What is included in Meta ads management
Pixel and Conversions API
Events that match your funnel — inquiry, booking, payment — so Meta optimizes for people who buy.
Audiences and targeting
Interest and lookalike audiences, location targeting around your clinic or service area, retargeting of visitors and engaged users.
Creatives by our team
Offers, hooks and scripts, plus static ads, carousels, Reels and Stories produced by our designers and video editors.
Post-click experience
Instant forms, landing pages, direct messages or webinars — plus fast follow-up, so the attention an ad creates turns into a booking.
Creative testing and scaling
A/B tests of creatives and copy; budget moved to the ads that sell.
Reporting in revenue
Cost per qualified inquiry, cost per sale and ROMI, reconciled with your CRM every month.
Facebook ads for clinics, aesthetic clinics and online courses
Social ads work best where the offer is visual and the decision is emotional — and where follow-up is fast.
Aesthetic clinics and med spas
Facebook ads for injectables, laser and skin treatments with local targeting and booking-focused funnels.
Dental clinics
Dental clinic Facebook ads for implants, aligners and whitening with consultation booking.
Multi-specialty clinics
Campaigns for checkups, specific treatments and new locations.
Online courses and schools
Facebook ads for online courses: webinars, free lessons and enrollment campaigns.
Experts and coaches
Lead generation through direct messages and application forms.
Local service businesses
Radius targeting and offers for businesses that serve a specific area.
How much does Facebook ads management cost?
Facebook and Instagram ads management starts at $500 per month. The final fee depends on:
- The number of service lines — each treatment, course or service with its own audiences, creatives and budget adds work.
- The ad budget — larger budgets mean more campaigns, more creative tests and closer daily control.
US agencies usually charge a monthly retainer or around 15% of ad spend for paid social. Ad spend is paid directly to Meta from your own ad account and is not part of the fee.
Facebook ads management pricing
A fixed monthly fee agreed in advance — no hidden percentages.
Free ads audit
When it fits
You already run Facebook and Instagram ads and are not sure they pay off.
Account, Pixel, creatives and lead-handling review with a list of what to fix first.
Facebook & Instagram ads management
When it fits
You need a specialist to run Meta ads and answer for inquiries and sales.
Tracking setup, audiences, weekly creative testing, briefs for new ads and monthly reporting in revenue terms.
How we run your Meta ads
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Audit
Account, Pixel, offers and what happens to leads after they come in.
OutcomeA clear list of what to fix first.
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Tracking
Pixel and Conversions API events tied to inquiries, bookings and payments.
OutcomeMeta optimizes for people who buy, not people who click.
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Creative testing
New angles and formats every week, measured by cost per sale.
OutcomeA library of ads that work for your audience.
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Scale
Budget grows on audiences and creatives with proven economics.
OutcomeMore sales without losing control of costs.
Facebook and Instagram ads results
Online school for preschoolers — webinar
1,857 registrations in 5 days
Registration page conversion of 55.8%.
Cost per registration of about 70 RUB — under $1.
Online school for preschoolers — direct messages
2,432 inquiries in a month
Facebook and Instagram ads leading to direct messages: 2,432 inquiries, 4,615 new followers and 32 sales in one month.
ROMI 110% on first purchases.
State Kremlin Palace concerts
Ticket sales tracked to the Pixel
Audiences built from interests, city districts and past attendance; A/B-tested creatives; Pixel tracking of ticket purchases for concerts and ballet performances.
Facebook ads management FAQ
How much does Facebook ads management cost?
From $500 per month. The fee depends on the number of service lines you advertise and on your ad budget. Ad spend is paid separately, directly to Meta.
Do you manage Instagram ads too?
Yes. Facebook and Instagram ads run from the same Meta Ads Manager, so campaigns cover Feed, Stories and Reels on both platforms.
Instant forms or landing pages?
It depends on the niche. Instant forms are cheaper per lead but often bring lower-quality inquiries. I test both and keep the format with the lower cost per sale.
Do you make the ad creatives?
Yes. My team of designers and video editors produces static ads, carousels and short videos; I write the offers, hooks and briefs and decide what to test.
What is the minimum ad budget?
I recommend at least $1,500–2,000 per month in ad spend so that Meta has enough data to optimize.
Have you run Meta ads in the US?
Yes. I run Meta campaigns for US businesses as well as for audiences in Europe and Russian-speaking markets. Every campaign follows the same standard: Conversions API tracking, weekly creative testing and reporting in revenue.
How long before Facebook ads bring results?
First inquiries usually come in the first 1–2 weeks. Stable cost per booking takes 4–8 weeks of creative testing and optimization.
Which metrics matter most?
Cost per qualified inquiry, booking rate, cost per sale and return on ad spend. Likes, reach and CTR are only diagnostics.
Is Facebook advertising HIPAA-compliant for clinics?
The ads themselves can be, if they do not reveal anyone’s health information. Tracking is set up so that no protected health information is passed to Meta through the Pixel or Conversions API.
Want to know if your Facebook and Instagram ads actually pay off?
Start with a free ads audit: I will review your account, tracking and creatives and show where to start.
Yaroslav Kirichenko Chief Marketing Officer